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THE IMPACT OF E-MARKETING ON THE COMPETITIVENESS OF THE TOURISM SECTOR

THE IMPACT OF E-MARKETING ON THE COMPETITIVENESS OF THE TOURISM SECTOR

THE IMPACT OF E-MARKETING ON THE COMPETITIVENESS OF THE TOURISM SECTOR

 
Yazar : Mohsen Abdul Hussein Mahdi Al-Sakhan  Zainab Abdulridha Abdulrahem Al-Mosawi  
Türü :
Baskı Yılı : 2021
Sayı : 61
Sayfa : 125-139
DOI Number: :
Cite : Mohsen Abdul Hussein Mahdi Al-Sakhan Zainab Abdulridha Abdulrahem Al-Mosawi, (2021). THE IMPACT OF E-MARKETING ON THE COMPETITIVENESS OF THE TOURISM SECTOR. Route Education and Social Science Journal , 61, p. 125-139. Doi: 10.17121/ressjournal.2970.
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Özet
E-marketing refers to all the marketing activities that have been carried out through the internet, which is the management of interaction between the organization and the consumer, through the virtual environment, in order to achieve mutual benefits. This research aims to determine the impact of e-marketing on the competitiveness of the tourism sector. In order to achieve that goal, the research discussed many points, including; The concept of electronic marketing and the advantages and obstacles to its application. The research also discussed the elements of the marketing mix and its relationship to the dimensions of the competitive advantage. The research led to a set of results, the most prominent of which was that the tourism establishment can benefit from Internet services in its transactions through electronic marketing. Based on the results, a set of recommendations was drawn up, the most important of which is the creation of a structure that enables tourism institutions to complete commercial deals and terminate financial transactions electronically.

Anahtar Kelimeler
E-Marketing, Marketing Mix, Competitive Advantage, Tourism Sector.

Abstract
E-marketing refers to all the marketing activities that have been carried out through the internet, which is the management of interaction between the organization and the consumer, through the virtual environment, in order to achieve mutual benefits. This research aims to determine the impact of e-marketing on the competitiveness of the tourism sector. In order to achieve that goal, the research discussed many points, including; The concept of electronic marketing and the advantages and obstacles to its application. The research also discussed the elements of the marketing mix and its relationship to the dimensions of the competitive advantage. The research led to a set of results, the most prominent of which was that the tourism establishment can benefit from Internet services in its transactions through electronic marketing. Based on the results, a set of recommendations was drawn up, the most important of which is the creation of a structure that enables tourism institutions to complete commercial deals and terminate financial transactions electronically.

Keywords
E-Marketing, Marketing Mix, Competitive Advantage, Tourism Sector.

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