Abstract
NEW MEDIA AND COMMODITIZED MOTHERHOOD: A FOCUS GROUP STUDY ON INSTAGRAM MOTHER
In this search, it has beenaimed that analyze buying trends of women who has a child for products which was advertised byt his bloggers and perceptions above bloggersnamed “BloggerMoms”. Inside this search, in parallel with the purpose, it has been used focus group search method as a qualitative research method. It has been made in-depth interviews with participant selected with random sampling method. The result of discussions, it has been determined to they are bought products which advised and thought that following them is useful by most of participants.
Keywords
New media, Instagram, focusgroup.
