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Abstract


THE POSTMODERN "TİME" CONCEPT AND ITS REFLECTİONS ON MARKETİNG PRACTİCES: A TİME PERCEPTİON PARADİGM
Although the postmodernism symbolizes a post-modern phenomenon as a vision, discusses about if it’s completely broken off or a continuation of modernism are ongoing. Most of researchers approve it as a vision that is broken with modernism. The most significant feature of modernism distincts from postmodernism is the presence of uncertainty and chaos. There are especially many different perspectives for assessment of the time concept, however, physicists and philosophers try to interprete the time approaches of postmodernism. But, these efforts couldn’t reach the certain and fair results, besides it is hard to interprete as an unfair and intangible concept. Distinguishing conditions of postmodernism from modernism are contextualized and analyzed in several essays. But, The reflections of time concept on marketing is an occasional issue. This study focuses on how the time concept is appproached in marketing applications with new comments on postmodernism and discusses the existence of a time perception paradigm in the light of the literature. This research is a content analysis that inferences by reviewing informations with current events in the light of the previously suggested theories. According to the findings, the time concept perception in marketing can be approached in space-consciousness-communication interaction paradigm and it can shed light on the new researches and applications.

Keywords
Time, Location, Space, Postmodernism, Paradigm


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